Welcome and congrats for getting strategic about your marketing message and content!
Here are ways that I help business owners like you ensure that the right words are sent out to the right places to attract the right people. With power, authenticity, and ease.
Website Content Review – written review + recommendations. This is a great first step toward getting serious about your branding message and strategy. Your ‘virtual storefront’ is where it all starts: if your web content isn’t clear and impactful, then you have nowhere to go with your content marketing. I review your website content for clarity, impact, visitor navigation and user experience – what’s working, what’s not, what you can do to improve it.
Mine Your Message Session – 2.5 hour session + prep questionnaire + post-session followup. For you if your Core Branding Message is not resonating, not working, not representing a shift you’re making in your business. This is YOUR dedicated time (I love seeing how delighted and moved people are to have this rare focus-on-self time) to talk about yourself, your passion, your business. Together we craft the core branding message that gets you excited and brings in clients you love.
Content Marketing Strategy Session – 2.5 hour session with you and/or your team + post-session consultation support. For you if you’re spending precious resources throwing word spaghetti against the wall with no idea what will stick and no evident results. We start with your current business goals, and I guide you/your team through the content marketing strategic process. Especially powerful to meet periodically to assess and update your content strategy, content calendar and messaging.
Concierge Copywriter Package – package series or monthly retainer. For you if your growing business needs ongoing content-producing support – I’m on your team! We have a relationship in which I know and reflect your unique brilliance and voice, as we work together on your content messaging to support your business goals. For whatever your priorities/projects are: website copy, LinkedIn content, ebook, opt-in gift, FB posts, emarketing campaign, newsletter, blogs, white papers, direct-mail pieces, collateral material, video scripts, you-name-it. Prerequisite: Content Marketing Strategy Session or Mine Your Message Session.
If you’d like to learn more or get started right away, schedule a complimentary Content Strategy Session with me.
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging.
28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammar geek and compulsive typo-finder!
If you’re ready to create or improve your marketing message content, let’s talk.
If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!