Scratchin’ your head in confusion? Let me explain.
Have you ever noticed when you’re about to hear a speaker (live or online) and as the host gives the intro they pause, stumble over words, or seem to drone on with phrases that glaze over your brain? It happens often and here’s why: The introduction was a bio that had been written to be read, not to be spoken. There IS a difference.
I discovered this the hard, albeit memorable, way: I was a panelist at a conference and had submitted my written bio as an introduction. At one point, the host said: “Bettyanne is a self-professed grammar geek, compulsive typo-finder and lifelong lover…” Everyone started to laugh, and I did too, because that’s not the WORST way to be remembered! But the correct phrase was “lifelong word lover!” Now say that three times fast – it does NOT roll off your tongue. So it wasn’t the gracious host’s fault – it was mine for giving her that clever but way-too-wordy description.
To animate the atmosphere BEFORE you even open your mouth, do this: Provide to your host a “SPEAKER INTRODUCTION” in place of a bio (do give them your regular written bio as well for promotional purposes).
Know this: If the host is working hard to read the typical bio of long sentences and strings of adjectives, the audience is working hard to hear it, and its impact weakens. So make sure your introduction reads easily, sounds fun and engaging, and gets the audience pumped to love you! Here’s how:
Program planners and hosts will love you for making it easy for them to lead a professional and engaging program. Everyone gets lifted up – the hosts, you, and most definitely the audience!
Image thanks to 123rfphoot/Stanislav Ponomarenko
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging.
28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammar geek and compulsive typo-finder!
If you’re ready to create or improve your marketing message content, let’s talk.
If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!