With origins in Chaucer, Shakespeare and the King James version of the Bible, this charming 3-letter exclamation seems to have captured America’s heart. And why not? We live in an age of self-discovery and the unexpected (and ‘Eureka!’ sounds so last century).
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging. 28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammarContinue Reading
I’m assuming that the savvy businessperson you are has identified your target market. Great start! But are you attracting the ‘right’ people with your messaging?