With origins in Chaucer, Shakespeare and the King James version of the Bible, this charming 3-letter exclamation seems to have captured America’s heart. And why not? We live in an age of self-discovery and the unexpected (and ‘Eureka!’ sounds so last century).
If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!
You’re sitting in front of your screen, rereading the homepage or sales letter you just wrote for your business, and it just isn’t cutting it. It’s ‘correct’ – but it’s not alive and it’s not you. The copy sounds like everyone else’s in your industry. Why isn’t it grabbing you? Why doesn’t it reflect who you are? Why is this so stressful??Continue Reading
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging. 28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammarContinue Reading
So, what’s all this about writer’s block?
Well, it’s a thing, for sure. Much has been written about writer’s block for the business writer, and there’s no shortage of tips to conquer it.
Know what I’m talking about? It’s when you feel – as you sit in front of that blank.white.staring screen – like your brain has suddenly become as blank as that dang screen! You both sit there, staring at each other, until your timer dings and your scheduled time for writing your blog has ended. Writer-blocked! Continue Reading