I believe in words. I love exploring the obscure etymology of an idiom and pouring through a thesaurus as much as the next guy (what…you don’t??). Yet I also know – and love — that language is a fluid thing which moves and grows as human consciousness does.
The 2016 lists of new words inducted into Merriam-Webster’s Dictionary and Oxford Dictionary are out, and here are some of my faves from each:
Listicle — an article in a magazine, newspaper, or especially on a website that is presented in the form of a list. It’s come under criticism as a kind of cheap content-creation. (Make sure YOUR listicles bring real value to your people!!)
Mx. — gender-neutral title of courtesy, for those who don’t care for options like Mr. or Mrs. (Love the choice!)
Wacky tobacky — marijuana, reflecting the hot political issue of legalizing marijuana. (We were saying this in the 70’s – just made it official now?)
Compassion fatigue — apathy or indifference toward the suffering of others as the result of overexposure to tragic news stories and images and the subsequent appeals for assistance. (Sad, sad, sad…)
Nomophobia — fear of being without access to a working cell phone. (Look for this in DSM-6, right?)
Microloan — a small loan typically for financing entrepreneurial projects by impoverished individuals and groups esp. in poor or developing regions. (Such a fan of this concept)
Yoda – A person who embodies the characteristics of Yoda, especially wisdom. (What I want to be when I grow up)
And Merriam-Webster’s ‘Word for 2016’ is: SURREAL (No comment…)
If you’re ready to make YOUR words matter in the marketplace, let’s schedule a time to talk.
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging.
28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammar geek and compulsive typo-finder!
If you’re ready to create or improve your marketing message content, let’s talk.
I’m assuming that the savvy businessperson you are has identified your target market. Great start! But are you attracting the ‘right’ people with your messaging?