You’re a solo entrepreneur, master of your business domain, able to work in your jammies with dog and latte at your side. You love your independence and are proud of your humming-along business. All true. BUT are you tired, stressed, frustrated at having to do everything yourself, climbing that learning curve, going it alone? You’re working away at the gifted service you provide your clients – your genius work – at the same time wearing the accountant, admin assistant, social media maven and marketer hats. Take a moment to think about how many hours you spent last week on OTHER THAN your genius work. Hmmm…
You may be very capable of fashionably sporting some or even all of these hats, but believe me, your genius work is suffering as a result. You’re likely distracted from your purpose for being in business, straining to give it the 100% you would like to give.
What to do? Give it up!
Control, that is, the inner chatter that says you’re supposed to do it all. Consider outsourcing to help you run your business. Blasphemy? No, sound business practice – and you can still wear your jammies to work.
Sara Blakely, founder of the body-shaping undergarment company Spanx, started out in 1998 with a bright idea – cutting the feet out of her pantyhose to smooth the panty line in her $98 cream-colored pants. By 2009 Spanx had 85 employees, 200 products and 3,000 retail locations. As of March 2013, Spanx, Inc. was valued at $1 billion, at the time making her the world’s youngest billionaire. Wow – go girl!
Sara is not CEO of her own company, something considered anathema in the world of entrepreneurs. In an interview she explains, “A lot of entrepreneurs end up getting in the way of the growth of their own business… I had to be every department when I started. I was the packer, shipper, before-and-after butt model [I love this!]. I learned very quickly what I liked to do, what I didn’t like to do, what I was good at, what I wasn’t good at. And as soon as I could afford to hire my weaknesses, I did.”
Devote your energies to your purpose – and make MORE money
By investing in your business, you position yourself for growth, setting yourself up to become the vision you have for your business. It’s the simple equation of spending money to make money, and you will see the returns. Gift yourself with giving up control, delegating, parting with a little money that will bring in more money, not to mention peace of mind and the ability to focus on your unique brilliance.
Allow others “in” to do the work…
…that will take them 15 minutes versus taking you hours. You get results, they get to be paid for their genius work – and there are more bonuses. By reaching out to others, you’ll gain more than just some help. Cross-pollination of ideas and support, new friends, stimulation by someone new to your business and life, new strategic partners to refer new clients – win-win-win-win!
Share the wealth, attract more wealth, work with peace of mind and focused purpose – how great is that??
[photo credit – http://www.forbes.com/profile/sara-blakely/]
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging.
28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammar geek and compulsive typo-finder!
If you’re ready to create or improve your marketing message content, let’s talk.
If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!
I’ve been a huge fan of ‘So You Think You Can Dance’ (SYTYCD), the TV reality show dance competition. You follow the contestants through their journey from audition to ‘top ten’ to the winner, ‘America’s Favorite Dancer.’ I celebrated Mark becoming lead dancer for Lady GaGa, Robert’s car accident and amazing comeback, and Twitch and Allison’s marriage (You fans know what I’m talkin’ about!).