Bettyanne Green

Content Marketing Strategist | Concierge Copywriter

Category Archives: Writing for business

Attracting the “Right” People? It’s Not What You Think

I’m assuming that the savvy businessperson you are has identified your target market. Great start! But are you attracting the ‘right’ people with your messaging?

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Are You Winging Your Content Marketing Strategy?

If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!

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What’s up with that writer’s block thing?

So, what’s all this about writer’s block?

Well, it’s a thing, for sure. Much has been written about writer’s block for the business writer, and there’s no shortage of tips to conquer it.

Know what I’m talking about? It’s when you feel,  as you sit in front of that blank.white.staring screen, like your brain has suddenly become as blank as that dang screen!  You both sit there, staring at each other, until your timer dings and your scheduled time for writing your blog has ended. Writer-blocked! Continue Reading