Scratchin’ your head in confusion? Let me explain.
Have you ever noticed when you’re about to hear a speaker (live or online) and as the host gives the intro they pause, stumble over words, or seem to drone on with phrases that glaze over your brain? It happens often and here’s why: The introduction was a bio that had been written to be read, not to be spoken. There IS a difference.Continue Reading
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging. 28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammarContinue Reading
With origins in Chaucer, Shakespeare and the King James version of the Bible, this charming 3-letter exclamation seems to have captured America’s heart. And why not? We live in an age of self-discovery and the unexpected (and ‘Eureka!’ sounds so last century).