Scratchin’ your head in confusion? Let me explain.
Have you ever noticed when you’re about to hear a speaker (live or online) and as the host gives the intro they pause, stumble over words, or seem to drone on with phrases that glaze over your brain? It happens often and here’s why: The introduction was a bio that had been written to be read, not to be spoken. There IS a difference.Continue Reading
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging. 28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammarContinue Reading
STOP IT! STOP WINGING YOUR CONTENT MARKETING STRATEGY! If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’monContinue Reading
I’ve been a huge fan of ‘So You Think You Can Dance’ (SYTYCD), the TV reality show dance competition. You follow the contestants through their journey from audition to ‘top ten’ to the winner, ‘America’s Favorite Dancer.’ I celebrated Mark becoming lead dancer for Lady GaGa, Robert’s car accident and amazing comeback, and Twitch and Allison’s marriage (You fans know what I’m talkin’ about!).