Bettyanne Green

Content Marketing Strategist | Concierge Copywriter

Category Archives: Marketing messaging

Conquering the Content Creation Wall


hitting-content-wall_10-16“I sit at my desk with my pen in my hand,

Beseeching my mind as nice as I can­­

To cease its wand’ring and keep to its work,

For that is but one of a few of its quirks.”

This is the beginning of a poem called ‘The Poet’ which I wrote in 8th grade for a class assignment. I remember wracking Continue Reading

Attracting the “Right” People? It’s Not What You Think

I’m assuming that the savvy businessperson you are has identified your target market. Great start! But are you attracting the ‘right’ people with your messaging?

Continue Reading

Are You Winging Your Content Marketing Strategy?

If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!

Continue Reading

Your Aha! Moment: Definitive Usage Guide


With origins in Chaucer, Shakespeare and the King James version of the Bible, this charming 3-letter exclamation seems to have captured America’s heart. And why not? We live in an age of self-discovery and the unexpected (and ‘Eureka!’ sounds so last century).

Continue Reading

Want to Reach New Clients? Forget How to Write!

52499471 - modern hip hop dancer woman in motion blur

I’ve been a huge fan of ‘So You Think You Can Dance’ (SYTYCD), the TV reality show dance competition. You follow the contestants through their journey from audition to ‘top ten’ to the winner, ‘America’s Favorite Dancer.’  I celebrated Mark becoming lead dancer for Lady GaGa, Robert’s car accident and amazing comeback, and Twitch and Allison’s marriage (You fans know what I’m talkin’ about!).

Continue Reading

New Dictionary Words 2016: My faves

26884056 - magic book

I believe in words. I love exploring the obscure etymology of an idiom and pouring through a thesaurus as much as the next guy (what…you don’t??). Yet I also know – and love — that language is a fluid thing which moves and grows as human consciousness does.

The 2016 lists of new words inducted into Merriam-Webster’s Dictionary and Oxford Dictionary are out, and here are some of my faves from each:  Continue Reading

How to Add SPICE to Your Content Marketing Plan

spice-thumbnail_123rf_belchonockWhat can you do to make your message matter out there in the crowded cyberworld that is your link to the people who need you and pay you? How do you raise your voice above the fray? Well, add SPICE!  Read on…Continue Reading

Be a Marketing Master: Learn how to write a paragraph

Picasso-Light-Drawings-1Marketing Master? YES!  Learn how to write a paragraph? YAWN.  Really, there’s an important connection here. It’s one of the inside stories of great writing. And I’m here to tell you, you need to know this to write for your business.

In anything we do, there are rules and foundations that actually work.

Continue Reading

Leverage Your Genius – Hire Your Weaknesses

Sara Blakely

Sara Blakely, Founder of Spanx

You’re a solo entrepreneur, master of your business domain, able to work in your jammies with dog and latte at your side.  You love your independence and are proud of your humming-along business.  All true. BUT are you tired, stressed, frustrated at having to do everything yourself, climbing that learning curve, going it alone?  You’re working away at the gifted service you provide your clients – your genius workContinue Reading

The Virgin Blog: Who? What? When? Why? Huh?

5 W's of writingMy first blog.  Three words on a white, virgin screen, followed by – mild terror!  I’m already stuck.  I take some deep breaths, wipe the sweat off my mouse, and step away from the Writer’s Block.  OK.  I’m ready … From a more objective distance, I see that writing a blog isn’t that much different from any other type of writing.Continue Reading