Bettyanne Green

Content Marketing Strategist | Concierge Copywriter

Category Archives: Marketing message

Want to Reach New Clients? Forget How to Write!

52499471 - modern hip hop dancer woman in motion blur

I’ve been a huge fan of ‘So You Think You Can Dance’ (SYTYCD), the TV reality show dance competition. You follow the contestants through their journey from audition to ‘top ten’ to the winner, ‘America’s Favorite Dancer.’  I celebrated Mark becoming lead dancer for Lady GaGa, Robert’s car accident and amazing comeback, and Twitch and Allison’s marriage (You fans know what I’m talkin’ about!).

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New Dictionary Words 2016: My faves

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I believe in words. I love exploring the obscure etymology of an idiom and pouring through a thesaurus as much as the next guy (what…you don’t??). Yet I also know – and love — that language is a fluid thing which moves and grows as human consciousness does.

The 2016 lists of new words inducted into Merriam-Webster’s Dictionary and Oxford Dictionary are out, and here are some of my faves from each:  Continue Reading

Conquering the Content Creation Wall

 

hitting-content-wall_10-16“I sit at my desk with my pen in my hand,

Beseeching my mind as nice as I can­­

To cease its wand’ring and keep to its work,

For that is but one of a few of its quirks.”

This is the beginning of a poem called ‘The Poet’ which I wrote in 8th grade for a class assignment. I remember wracking Continue Reading

How to Bring Your Marketing Copy to Life Stresslessly: My favorite prompts

30181665 - concept of creative technology with a boy with a tablet

You’re sitting in front of your screen, rereading the homepage or sales letter you just wrote for your business, and it just isn’t cutting it. It’s ‘correct’ – but it’s not alive and it’s not you. The copy sounds like everyone else’s in your industry. Why isn’t it grabbing you? Why doesn’t it reflect who you are? Why is this so stressful??Continue Reading

How to Start Your Content Marketing Strategy: Mine Your Message

content marketing strategyYou can find a plethora (my favorite word from The Three Amigos) of free and fabulous info on content marketing. But then it comes down to you, Solopreneur, sitting in front of your blank, white, staring screen, saying to yourself, ‘OK then, so what do I do NOW?’Continue Reading

Stop it! Stop Winging Your Content Marketing Strategy!

winging your contentIf you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!

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