I’m assuming that the savvy businessperson you are has identified your target market. Great start! But are you attracting the ‘right’ people with your messaging?
If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!
What can you do to make your message matter out there in the crowded cyberworld that is your link to the people who need you and pay you? How do you raise your voice above the fray? Well, add SPICE! Read on…Continue Reading
You can find a plethora (my favorite word from The Three Amigos) of free and fabulous info on content marketing. But then it comes down to you, Solopreneur, sitting in front of your blank, white, staring screen, saying to yourself, ‘OK then, so what do I do NOW?’Continue Reading
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging. 28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammarContinue Reading
“I sit at my desk with my pen in my hand,
Beseeching my mind as nice as I can
To cease its wand’ring and keep to its work,
For that is but one of a few of its quirks.”
This is the beginning of a poem called ‘The Poet’ which I wrote in 8th grade for a class assignment. I remember wracking Continue Reading