I’m assuming that the savvy businessperson you are has identified your target market. Great start! But are you attracting the ‘right’ people with your messaging?
If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!
So, what’s all this about writer’s block?
Well, it’s a thing, for sure. Much has been written about writer’s block for the business writer, and there’s no shortage of tips to conquer it.
Know what I’m talking about? It’s when you feel, as you sit in front of that blank.white.staring screen, like your brain has suddenly become as blank as that dang screen! You both sit there, staring at each other, until your timer dings and your scheduled time for writing your blog has ended. Writer-blocked! Continue Reading
I’ve been a huge fan of ‘So You Think You Can Dance’ (SYTYCD), the TV reality show dance competition. You follow the contestants through their journey from audition to ‘top ten’ to the winner, ‘America’s Favorite Dancer.’ I celebrated Mark becoming lead dancer for Lady GaGa, Robert’s car accident and amazing comeback, and Twitch and Allison’s marriage (You fans know what I’m talkin’ about!).
I believe in words. I love exploring the obscure etymology of an idiom and pouring through a thesaurus as much as the next guy (what…you don’t??). Yet I also know – and love — that language is a fluid thing which moves and grows as human consciousness does.
The 2016 lists of new words inducted into Merriam-Webster’s Dictionary and Oxford Dictionary are out, and here are some of my faves from each: Continue Reading
Scratchin’ your head in confusion? Let me explain.
Have you ever noticed when you’re about to hear a speaker (live or online) and as the host gives the intro they pause, stumble over words, or seem to drone on with phrases that glaze over your brain? It happens often and here’s why: The introduction was a bio that had been written to be read, not to be spoken. There IS a difference.Continue Reading
You’re sitting in front of your screen, rereading the homepage or sales letter you just wrote for your business, and it just isn’t cutting it. It’s ‘correct’ – but it’s not alive and it’s not you. The copy sounds like everyone else’s in your industry. Why isn’t it grabbing you? Why doesn’t it reflect who you are? Why is this so stressful??Continue Reading
What can you do to make your message matter out there in the crowded cyberworld that is your link to the people who need you and pay you? How do you raise your voice above the fray? Well, add SPICE! Read on…Continue Reading
You can find a plethora (my favorite word from The Three Amigos) of free and fabulous info on content marketing. But then it comes down to you, Solopreneur, sitting in front of your blank, white, staring screen, saying to yourself, ‘OK then, so what do I do NOW?’Continue Reading
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging. 28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammarContinue Reading
“I sit at my desk with my pen in my hand,
Beseeching my mind as nice as I can
To cease its wand’ring and keep to its work,
For that is but one of a few of its quirks.”
This is the beginning of a poem called ‘The Poet’ which I wrote in 8th grade for a class assignment. I remember wracking Continue Reading