You can find a plethora (my favorite word from The Three Amigos) of free and fabulous info on content marketing. But then it comes down to you, Solopreneur, sitting in front of your blank, white, staring screen, saying to yourself, ‘OK then, so what do I do NOW?’Continue Reading
Marketing Master? YES! Learn how to write a paragraph? YAWN. Really, there’s an important connection here. It’s one of the inside stories of great writing. And I’m here to tell you, you need to know this to write for your business.
In anything we do, there are rules and foundations that actually work.
You’re a solo entrepreneur, master of your business domain, able to work in your jammies with dog and latte at your side. You love your independence and are proud of your humming-along business. All true. BUT are you tired, stressed, frustrated at having to do everything yourself, climbing that learning curve, going it alone? You’re working away at the gifted service you provide your clients – your genius work – Continue Reading
My first blog. Three words on a white, virgin screen, followed by – mild terror! I’m already stuck. I take some deep breaths, wipe the sweat off my mouse, and step away from the Writer’s Block. OK. I’m ready … From a more objective distance, I see that writing a blog isn’t that much different from any other type of writing.Continue Reading
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging. 28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammarContinue Reading
I’m assuming that the savvy businessperson you are has identified your target market. Great start! But are you attracting the ‘right’ people with your messaging?