Marketing Master? YES! Learn how to write a paragraph? YAWN. Really, there’s an important connection here. It’s one of the inside stories of great writing. And I’m here to tell you, you need to know this to write for your business.
In anything we do, there are rules and foundations that actually work.
You’re a solo entrepreneur, master of your business domain, able to work in your jammies with dog and latte at your side. You love your independence and are proud of your humming-along business. All true. BUT are you tired, stressed, frustrated at having to do everything yourself, climbing that learning curve, going it alone? You’re working away at the gifted service you provide your clients – your genius work – Continue Reading
My first blog. Three words on a white, virgin screen, followed by – mild terror! I’m already stuck. I take some deep breaths, wipe the sweat off my mouse, and step away from the Writer’s Block. OK. I’m ready … From a more objective distance, I see that writing a blog isn’t that much different from any other type of writing.Continue Reading
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging. 28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammarContinue Reading
If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!