Bettyanne Green

Content Marketing Strategist | Concierge Copywriter

Author Archives: Bettyanne Green

Want to Reach New Clients? Forget How to Write!

52499471 - modern hip hop dancer woman in motion blur

I’ve been a huge fan of ‘So You Think You Can Dance’ (SYTYCD), the TV reality show dance competition. You follow the contestants through their journey from audition to ‘top ten’ to the winner, ‘America’s Favorite Dancer.’  I celebrated Mark becoming lead dancer for Lady GaGa, Robert’s car accident and amazing comeback, and Twitch and Allison’s marriage (You fans know what I’m talkin’ about!).

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New Dictionary Words 2016: My faves

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I believe in words. I love exploring the obscure etymology of an idiom and pouring through a thesaurus as much as the next guy (what…you don’t??). Yet I also know – and love — that language is a fluid thing which moves and grows as human consciousness does.

The 2016 lists of new words inducted into Merriam-Webster’s Dictionary and Oxford Dictionary are out, and here are some of my faves from each:  Continue Reading

When to Use Your Bio as a Speaker Intro….Never!!

 

62395758 - dj is singing with the microphone and pointing to someoneScratchin’ your head in confusion? Let me explain.

Have you ever noticed when you’re about to hear a speaker (live or online) and as the host gives the intro they pause, stumble over words, or seem to drone on with phrases that glaze over your brain?  It happens often and here’s why: The introduction was a bio that had been written to be read, not to be spoken. There IS a difference.Continue Reading

Conquering the Content Creation Wall

 

hitting-content-wall_10-16“I sit at my desk with my pen in my hand,

Beseeching my mind as nice as I can­­

To cease its wand’ring and keep to its work,

For that is but one of a few of its quirks.”

This is the beginning of a poem called ‘The Poet’ which I wrote in 8th grade for a class assignment. I remember wracking Continue Reading

How to Bring Your Marketing Copy to Life Stresslessly: My favorite prompts

30181665 - concept of creative technology with a boy with a tablet

You’re sitting in front of your screen, rereading the homepage or sales letter you just wrote for your business, and it just isn’t cutting it. It’s ‘correct’ – but it’s not alive and it’s not you. The copy sounds like everyone else’s in your industry. Why isn’t it grabbing you? Why doesn’t it reflect who you are? Why is this so stressful??Continue Reading

How to Add SPICE to Your Content Marketing Plan

spice-thumbnail_123rf_belchonockWhat can you do to make your message matter out there in the crowded cyberworld that is your link to the people who need you and pay you? How do you raise your voice above the fray? Well, add SPICE!  Read on…Continue Reading

How to Start Your Content Marketing Strategy: Mine Your Message

content marketing strategyYou can find a plethora (my favorite word from The Three Amigos) of free and fabulous info on content marketing. But then it comes down to you, Solopreneur, sitting in front of your blank, white, staring screen, saying to yourself, ‘OK then, so what do I do NOW?’Continue Reading

Stop it! Stop Winging Your Content Marketing Strategy!

winging your contentIf you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!

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Be a Marketing Master: Learn how to write a paragraph

Picasso-Light-Drawings-1Marketing Master? YES!  Learn how to write a paragraph? YAWN.  Really, there’s an important connection here. It’s one of the inside stories of great writing. And I’m here to tell you, you need to know this to write for your business.

In anything we do, there are rules and foundations that actually work.

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Leverage Your Genius – Hire Your Weaknesses

Sara Blakely

Sara Blakely, Founder of Spanx

You’re a solo entrepreneur, master of your business domain, able to work in your jammies with dog and latte at your side.  You love your independence and are proud of your humming-along business.  All true. BUT are you tired, stressed, frustrated at having to do everything yourself, climbing that learning curve, going it alone?  You’re working away at the gifted service you provide your clients – your genius workContinue Reading