You may have an amazing product or service to offer, a beautiful logo and a bells-and-whistles website. But….If your message and content strategy are unclear – unfocused – un-YOU….then you and your best-fit client will never meet!
That’s why I do what I do.
And I get most jazzed working with socially-conscious small businesses – because the need is so great and the results so satisfying! I bring greatest value to the kind of folks who:
My clients get a triple win from my 30 years’ experience in marketing communications, copy-editing and graphic design – impactful marketing copy, effective marketing strategy – and I know how to make it all look real good!
If you’re ready to create or improve your marketing message content, let’s schedule a time to talk.
… authenticity. I’m guessing you’re very passionate about the product or service you offer. If so, it’s your unique voice that is the magic that attracts the clients you seek. So all your marketing messages need to reflect and project YOU. I help uncover that voice and mirror it back in a form that connects authentically and powerfully.
… the power of words. When you really think about it, a person’s first introduction to your business is something written – your website, sales letter, brochure, blog, product description, event/meeting invite, business card, white paper … you get the idea. Your professional reputation could rest on those words! Your words determine if a person finds you credible, relatable, trustworthy, compelling enough to continue a relationship with you. Whew!
… social media marketing and the challenge of making your voice heard above the noise. There’s much to learn in this ever-moving world of social media, not to mention ‘conventional’ marketing. Adapting core principles of good communication to this dynamic cyber-world is key to being effective.
… meeting you where you are on your business-building journey. I know you want to focus on selling your services and growing a business, not scaling the steep learning curve of marketing content and strategy. I love to share what I know about marketing and if I don’t have an answer for you, one of my Heart2Heart Marketing partners will.
If this resonates for you, let’s talk. I invite you to schedule a FREE 45-minute strategy session with me. I promise you’ll know more about how to improve your marketing than you did before the call (whether we end up working together or not) – How great is that?
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging.
28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammar geek and compulsive typo-finder!
If you’re ready to create or improve your marketing message content, let’s talk.
If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!
I’ve been a huge fan of ‘So You Think You Can Dance’ (SYTYCD), the TV reality show dance competition. You follow the contestants through their journey from audition to ‘top ten’ to the winner, ‘America’s Favorite Dancer.’ I celebrated Mark becoming lead dancer for Lady GaGa, Robert’s car accident and amazing comeback, and Twitch and Allison’s marriage (You fans know what I’m talkin’ about!).