Yes, yes, and yes?
You know that you need to build relationships – the “know, like, trust” factor – and to do that you need to be visible, well, everywhere consistently and constantly. It’s the only way to get clients and make money, right? Sound marketing advice.
You’ve heard all this – and likely paid lots of money to a coach to teach you. And then you find yourself sitting alone in front that Blank.White.Staring.Screen faced with making all of this happen for your business.
What next? Well, things like panic, overwhelm, mental blocks, inner-critic monkey chatter – and basically, you wing it. Using your precious time throwing word spaghetti against the wall, not sure what will stick. It’s a dilemma so many solo business owners, entrepreneurs, professional practitioners, creatives et al face (the reason I know is I’ve been there myself). Yet the truth is…
Your marketing message is too important to wing it!
My job is to make sure that you don’t have to wing it anymore. That your marketing messages REFLECT YOU AND WORK FOR YOU. That you FEEL RELIEF in having a strategy and BREATHE EASIER knowing your content marketing plan is running smoothly and BRINGING YOU RESULTS you can take to the bank.
If you’d like to know more, schedule a complimentary Content Strategy Session with me, or feel free to browse around the website.
I help small-business owners succeed in making a BIG impact with their marketing – for their clients, their bottom line, the betterment of the world – through authentic, strategic, and powerful messaging.
28+ years in marketing communications, I adapt tried-and-true communications principles to today’s dynamic online marketing world. And I confess…I’m a life-long word lover, grammar geek and compulsive typo-finder!
If you’re ready to create or improve your marketing message content, let’s talk.
If you’re like most solo/small business owners, you’re busy spinning so many plates to keep your business running that your marketing gets pushed to the back burner. You’re not intentional or strategic about your content marketing – in fact you’re winging it! Am I right?? C’mon you can tell me – we’re all doing it, even the Big Fish in the Business Sea!
“I can never remember the keys to content marketing that you told me!” “You need an acronym!” OK, OK, great input (lots of it), yet ISPC just wasn’t cutting it. But it’s always good to listen to your tribe – maybe not at 5am…but there it was, popping into my head: SPICE!! It needed the 5th key, and after coffee at a more respectable hour I’m inspired to share this with you here.
I don’t take lightly the term “keys to success,” a hackneyed term most used to boost Continue Reading